A friend and fellow search engine optimization expert asked if I knew of any good link building tactics. I thought he must know the same thing that I know. That is, that relevant link building is getting harder and harder…it has been over the last 3 to 4 years. We both agreed that the best way to get links is to simply write great content and over time, people will then link to your great content. But what about beyond that? Directories? Articles? Blog comments? Online Publicity? Premium WordPress Themes – WordPress themes premium.
The search engines always seem to be playing this never ending game of cat and mouse with links and search engine optimziation folks trying to build them. Truth is, link building is not for the faint of heart. A good link today may turn sour next week or next year. Then what? Reality is if you develop a blended white hat (by the book or following each search engine webmaster guidelines), then you should not have any issues in the future. Meaning, if you know a link source is not the best, for instance, not relevant, link exchange or paid link, then stay away from it. Also, never abuse any type of link building activity. If a particular source of a relevant link is generating visitors to your website then continue, but don’t overdo anything. The reality is the search engines always change things because SEO folks (or black/grey hat ones) tend to abuse a certain link building activity. I remember 6 years ago, link building consisted of some of the same things as it does today, but you could have a site with good content and good site optimziation and then exchange links and do very well. This is NOT the case today!
But that doesn’t mean link building is a fruitless activity. I still believe in the power of good links even if they’re getting more and more difficult to find. But what makes for a good link?
Based on my experience and various industry sources that I have seen in recent times, the criteria still come to:
- Anchor Text
Not necessarily in that order, but those are the important factors to locating a good quality link. So now that we know what kind of links to go for – relevant links from authoritative sites with strong anchor text that have aged – how do you get them? First, what you should NOT do is run out and start spamming directories and social bookmarking websites. That will get you nowhere. What will get you places is to write great content and market that content to your target audience in the places where your target audience likes to hang out. If you’ll do that on a consistent basis you’ll see the links. But a moderate submission strategy to top-notch authoritative websites within your niche is a nice augment. And don’t sweat the small stuff. The most important advice that I can give you is do your research and plan out your link building activities in advance, not only does this make it manageable, but keeps your link building program on track.
Premium WordPress Themes – Link Building Sources
Everyone keeps telling us links are very important for our ongoing search engine optimization efforts. Some of these types of inbound links are obvious but some are not so obvious and could still generate both power and visitors to your website. It is important to understand all the variety of different types of relevant links that you are capable of achieving over time.
Here are some of the most important types of links to build to your website:
- 1. Press Releases: Press releases are a very important ingredient to any online marketing campaign. Links embedded into the press release can generate very useful links for your website from other industry related sites. If it is a really newsworthy topic and other websites pick up the information it will be even more beneficial in generating new pathways to your website.
- 2. Articles: Articles used to have a bit more weight to them but they are still very important. The right types of articles could very easily get picked up on other industry leading websites leading to very good links and a steady stream of highly targeted website traffic.
- 3. Profiles: Website profiles usually only give you one link but that one link is a very important link. Whether it is from Facebook or LinkedIn the links let the search engines know that you are serious about growing your business in many different areas online.
- 4. Forums: Most forums are very old so the links you could get from them will help your business in a great way. Not to mention the traffic you could generate from being active in a forum is sometimes very surprising. Many of the older forums have a great deal of activity and if it’s a forum dedicated towards your industry than you should be there regardless.
- 5. Local Profiles: Don’t think because you want to take your business international that listing yourself in the local places and directories isn’t important. The links will let the search engines know that you have a physical address connected with your business helping grow your trust factor.
- 6. Blog Comments: Leaving intelligent related comments behind on your targeted industry blogs is very helpful. Many of the links appear in Google webmaster tools all while driving highly relevant traffic to your website.
- 7. Industry Associations: Local online and offline industry associations are a great way to build trust with your website visitors. Often many times association memberships include the opportunity to have profiles and links to your website. This not only helps with link building but builds highly relevant visitors to your website.
These are some of the most important link sources you should have as part of your long term link building efforts. Remember it is important to diversify your approach so you never want to be top heavy on any of these efforts. Keeping your links balanced and growing is the name of the game.